What is Digital Out-of-Home (DOOH)?

DOOH is digital outdoor advertising displayed on screens in public spaces and is the fastest-growing channel in the Austrian advertising market. Unlike static posters, DOOH enables dynamic, time-controlled advertising messages: tailored to the time of day, location or weather, measurable and without printing costs. With the Post Werbefenster, Österreichische Post operates one of Austria’s fastest-growing DOOH networks – with over 170 locations and high-resolution 75-inch screens.

 

The new digital stage at Burgring

We are expanding our Post advertising window network with a new premium advertising space on Vienna's Burgring! This innovative advertising space combines two LED walls with a total area of 44 m² in brilliant 4K resolution. The dual solution enables the simultaneous display of advertising subjects on both sides of the Burgring and thus offers creative potential for eye-catching campaigns.

The location on the Burgring, between the Hofburg, Burggarten and Kunsthistorisches Museum, is one of Vienna's busiest traffic arteries. Private and public transport as well as pedestrian and cycle paths converge here, guaranteeing high visibility and reach for advertising campaigns.

Premium advertising space Aspernbrückengasse, Vienna

The premium advertising space in Vienna's Aspernbrückengasse offers advertisers a digital and analogue combo solution consisting of an LED wall and two foiled, LED-backlit window areas, to engage your target audience with your advertising message across an impressive 48.6 m².

The large advertising space is located near a central traffic hub. Thanks to the dense infrastructure with a subway station, bike paths, and dining establishments, there is a high volume of traffic and pedestrians, making it a great choice for high-reach campaigns with lasting effect.

Programmatic booking

Our Post window advertising is now available for programmatic booking. Programmatic advertising refers to the fully automated trade with online advertising space. In a real-time auction, available advertising space is analysed with regard to the environment and placement and your advertising will be displayed to the target audience (e.g., people interested in fashion) in the indicated region. It allows you to implement campaigns on short notice while making the selection of parameters such as duration and the media channel easier and more flexible.

New targeting options

Since we switched from to the new DOOH software by Grassfish Marketing Technologies, new targeting options are available for our advertising clients. Among others, there is the option to adapt advertising messages to events as needed and to display them in real time. This reduces wastage while advertising clients benefit from tailor-made communication processes.