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Strategy
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Austrian Post is an internationally successful company with around 30,000 employees across Austria and beyond. We are innovative, leverage technology, operate sustainably, and are clearly aligned with the needs of our customers – not only in Austria but also internationally.
Reliable postal services and a healthy, modern postal company cannot be taken for granted. The postal and logistics industry is evolving rapidly, and we must evolve with it.
Our ambition is to improve every day—to take bold steps and stay courageous. We aim not only to defend our strong position but to expand it further. By 2030, our vision is to become one of the leading logistics and services groups in Austria, Central and Eastern Europe, Türkiye and beyond – serving over 150 million satisfied customers.
To achieve this, we have already started preparing for the challenges of tomorrow. The result:
Within this framework, we have defined three core areas:
Post & beyond in Austria: We remain the clear market leader in the mail and parcel services, providing top-tier delivery throughout Austria. However, Austrian Post is more than just mail services. The success of bank99 gives us momentum for new ventures. As Austrian Post we offer convenient, everyday solutions in both physical and digital formats for our private and business customers, conveniently from a single source.
International E-Commerce: Austrian Post is a key player also internationally, and we plan to grow further. We will invest in our existing markets while tapping into new ones. With top quality, innovative products and modern technology. We provide market access for shippers to our region with an integrated and innovative e-commerce parcel network.
ONE group - operationally excellent: Together, we are unstoppable. With around 30,000 employees in Austria and international markets we will strengthen collaboration and maximize synergies. Locally committed yet internationally connected. Modern, high-performance networks and operations form the core of our services. We are committed to automation and digitalisation. We incorporate advanced AI and robotics based on integrated data into our operations, making work easier, faster, and smarter.
Sustainability, our customers and our corporate culture are at the heart of our LEAD 2030 strategy, built upon our core values: purpose, joy, and performance. They determine our actions. This philosophy reinforces our strong brand, making Austrian Post valuable, unique, and approachable.
This is how we create personal connections and improve on an ongoing basis. Whether it's elec-tronically of personally, convenience and sustainability are key.
Yellow is the colour of Österreichische Post and stands for reliability and trust. The colour yellow is also swift, optimistic, forward-looking - just like we are!
With our sustainable business model, we proactively work to improve the lives of our employees as well as the environment and society as a whole.
The diversity of our teams is key for our success, and the same is true for our wide range of products and services and our international business activities.