Das Kuvert - reach that makes an impact

“Das Kuvert” is an advertising medium from Austrian Post that delivers your message right where it will be seen: directly into more than 3 million mailboxes in Austrian households. Twice a week, it reaches consumers with attractive leaflet offers, exclusive perks, popular discount coupons, and editorial content such as recipes, Price draws, puzzles, and practical everyday tips.

This mix of attractive offers, popular discount coupons, and relevant content makes “Das Kuvert” a popular companion in everyday life and actively helps consumers save money. 

Short, inspiring editorial formats and high practical value increase reading time and create an environment in which advertising is consciously noticed. For advertisers, this means greater visibility, high attention, and a direct presence in Austrian households.

Your Message Directly to Consumers

Whether it’s an eye-catching cover placement, an ad, or a custom promotional format, “Das Kuvert” offers companies a wide range of options for placing their advertising messages in a visible and effective way.

Direct delivery to mailboxes ensures that advertising reaches exactly where purchasing decisions are made. Week after week, “Das Kuvert” reaches millions of people, creating ideal conditions for successful campaigns.

A print advertising medium with reach and relevance

The latest CAWI Print Study 2026 confirms “Das Kuvert’s” strong market position. With a reach of 45 percent—or 3.3 million readers per issue—and brand awareness among approximately 6.4 million Austrians, “Das Kuvert” ranks among Austria’s print advertising media with the widest reach and highest brand awareness.

The trend among key target groups is particularly encouraging. With a reach of 21.2 percent among 14- to 19-year-olds, 41.4 percent among 30- to 39-year-olds, and 47.1 percent among 40- to 49-year-olds, “Das Kuvert” is particularly effective in target groups that are highly relevant to many advertisers. This positive trend underscores the medium’s appeal and gives companies access to a broad target audience with strong purchasing power.

"Das Kuvert" and its benefits

• 45% reach per issue
• 3.3 million readers per issue
• High brand awareness among approximately 6.4 million Austrians
• Delivered directly to mailboxes twice a week
• High reach among relevant target groups
• A wide range of advertising options for customized campaigns

Certified sustainable production

To support Austrian Post’s sustainability goals, “Kuvert” advertising sleeve has carried the Austrian Eco-Label since September 2022, in addition to FSC certification for recycled paper. “Kuvert” advertising sleeve is produced in line with the Austrian Eco-Label guidelines, which include the use of recycled paper and compliance with environmental standards.

Advertising in “Das Kuvert” made easy

1. Get in touch and request a quote: by phone or email at sales.kuvert@post.at (e.g., for a full-page advert).
2. Receive your offer.
3. Book and confirm your advert or TOC.

Leaflets via "Das Kuvert"

Would you like to include a leaflet in this well-established advertising channel? If the answer is yes, Info.Post Collect is what you need.

More information about our product Info.Post Collect:

• Delivery in the "Kuvert" advertising medium that offers a high reach
• Pre-determined delivery days, twice a week
• Little pre-posting preparation required

Please direct inquiries about bookings in Kuvert to the following address or e-mail:

Österreichische Post AG
Werbepost Cover
Rochusplatz 1
1030 Vienna 
E-mail: sales.kuvert@post.at

All relevant information is available under “GTC Info.Post Collect” and “GTC – Das Kuvert”.

*According to a survey by Austrian Post
** CAWI Print 2026, 4,250 online interviews, ages 14 to 79, GfK Austria, 13 April to 22 June 2026, LPA/RPI (readers per issue) = medium’s reach. Broadest audience (WLK) = read/browsed one issue in 6 weeks