DOOH marketing: maximum attention with Austrian Post window advertising
Digital Out-of-Home is innovative, diverse, and has a broad reach! It is the fastest-growing channel in the advertising market, capturing high attention from your target audience through the display of visually dynamic ads.
Since 2020, Austrian Post’s Digital Out-of-Home network has been steadily expanding. The high-resolution 75-inch screens (191 cm diagonal) are located at more than 100 high-traffic locations throughout Austria, such as in the shop windows of Austrian Post branches and pick-up stations, in shopping centres and pedestrian zones, as well as along busy roads.
Your benefits
Austrian Post window advertising offers extensive reach quickly and flexibly at attractive prices. Achieve high awareness with your message and leave a lasting impression, even with otherwise hard-to-reach target groups.
In combination with other products, you can use the Austrian Post window advertising for powerful multichannel campaigns from a single source. Austrian Post is always there to assist you.
- Dynamic campaign management
Precise planning, simple execution, and flexible adjustments of digital content to quickly and effectively respond to current trends, events, or changing market conditions
- Targeted audience engagement
Precise targeting and segmentation of audiences based on weather, time slots, and geo-targeting.
- Custom advertising packages
Tailored network and rate offers: bookable from the entire network down to individual screens
Premium advertising space Aspernbrückengasse, Vienna
The premium advertising space in Vienna's Aspernbrückengasse offers advertisers a digital and analogue combo solution consisting of an LED wall and two foiled, LED-backlit window areas, to engage your target audience with your advertising message across an impressive 48.6 m².
The large advertising space is located near a central traffic hub. Thanks to the dense infrastructure with a subway station, bike paths, and dining establishments, there is a high volume of traffic and pedestrians, making it a great choice for high-reach campaigns with lasting effect.
Programmatic booking
Our Post window advertising is now available for programmatic booking via our sales partner Goldbach Austria. Programmatic advertising refers to the fully automated trade with online advertising space. In a real-time auction, available advertising space is analysed with regard to the environment and placement and your advertising will be displayed to the target audience (e.g., people interested in fashion) in the indicated region. It allows you to implement campaigns on short notice while making the selection of parameters such as duration and the media channel easier and more flexible.
New targeting options
Since we switched from to the new DOOH software by Grassfish Marketing Technologies, new targeting options are available for our advertising clients. Among others, there is the option to adapt advertising messages to events as needed and to display them in real time. This reduces wastage while advertising clients benefit from tailor-made communication processes.