Personalised advertising with Info.Mail Advertising

Send out personally addressed advertising to specifically target existing clients as well as potential clients. Info.Mail Advertising allows for customised and flexible communication with measurable results.

For what purposes can direct mailings be used?

With direct mailing campaigns, you can reach your target audience in all phases of the marketing funnel.

Use them for the following purposes:

• New client acquisition
• Cross-selling and upselling
• Reactivating existing clients

What are the benefits of direct mailings?

While direct mailing campaigns have many benefits, the focus is usually on customer loyalty through targeted and personalised addressing.

• Response rate for offers and discounts can immediately be measured
• High attention thanks to format and haptic experience
• Customised design options
• Clients will remember personally addressed items longer than others
• Creates emotions and motivates to buy

What items can be posted as Info.Mail Advertising?

Info.Mail Advertising items are personally addressed direct marketing items that exclusively include ads, marketing or advertising materials published for the purpose of commercial advertising, announcements or recommendations or that directly or indirectly serve such purpose. These include, among others:

• Offers, discounts, or vouchers for goods and services (including online) 
• No-commitment offers for goods, services, and prize draws
• Information about balances and bonus checks 
  
  

Eligible item inserts and supplements:

• Free samples
• Promotional items
• Loyalty and club cards (without payment functions or ID function for authentication purposes)
• Third-party supplements (for the content, the requirements for Info.Mail
   Advertising apply) 
• Calendars
  
  

Requirements:

• Identical sender for all items (different retailer versions are acceptable)
• Same format, weight, and packaging for all items
• Identical basic item (different versions are acceptable)

What items cannot be sent as Info.Mail Advertising?

• Invoices, payment reminders
• Requests for the payment of membership dues or subscription fees
• Account statements, credit information
• Account information, e.g., PIN codes, TANs, customised or personalised access data or passwords for (online) customer accounts
• Payment slips (unless they are related to a no-commitment offer)
• Contractual elements or amendments (except terms and conditions for no-commitment offers)
• Credit and bank cards as well as chip cards with personalised information on them
• Picture IDs
• Cards with ID function 

As an alternative, please use or letter-mail options ECO and PRIO for such items.

Follow these easy steps for posting Info.Mail Advertising Classic items

• Shipping documents: create your posting list and distribution list (amount of items per postcode) using the Austrian Post Shipping Tool. 
• Pre-notification of posting: if you are posting 50,000 items or more, please notify us at least 5 business days (Monday through Friday) before posting using the Austrian Post Posting Manager. 
• Shipment sample: The transmission of a digital shipment sample is possible in the post shipping tool. After uploading the shipment sample and completing the notification, you will receive confirmation by email as to whether the content of your shipment corresponds to the product you notified. Alternatively, you can provide a shipment sample upon delivery.
• Posting your items: in letter-mail containers or envelope boxes, standing upright, all addresses facing the same way. Click here for an overview of our posting locations. 

Follow these easy steps for posting Info.Mail Advertising Plus items

• Shipping documents: create your posting list and distribution list (amount of items per locality bundle, distribution area bundle and residual items) using the Austrian Post Shipping Tool.
• Pre-notification of posting: if you are posting 10,000 items or more, please notify us at least five business days (Monday through Friday) before posting using the Austrian Post Posting Manager. 
• Shipment sample: The transmission of a digital shipment sample is possible in the post shipping tool. After uploading the shipment sample and completing the notification, you will receive confirmation by email as to whether the content of your shipment corresponds to the product you notified. Alternatively, you can provide a shipment sample upon delivery.
• Posting your items: in bundles (by locality and distribution area as well as residual items), including bundle labels, tied crosswise.

For swift delivery: the two-day delivery window 

Use our two-day delivery window for your Info.Mail Advertising items for even better planning. After you have made your reservation, your items will be delivered on the 5^th and 6^th day after posting.

Benefits:

• Perfect timing for the promotion of offers and events 
• Optimal coordination of cross-media campaigns
• Allows for better staff allocation at the points of sale and at the call centre

How it works: the two-day delivery window

Requirements:

• Available slot in Austrian Post's schedule
• Minimum volume: 2,500 units for Info.Mail Advertising Classic, 50,000 units for Info.Mail Advertising Plus 
• Delivery exclusively on two consecutive business days.
  
  

Preparing for posting:

• Inquiry about the two-day delivery window no later than 7 days before posting using the Austrian Post Shipping Tool (please note: if you have different versions of your item, please make a separate inquiry for all of them).
• Reservation confirmation: Austrian Post will let you know within a business day if your reservation was confirmed.
• Pre-notification of posting: let us know no later than 5 days before posting your items.
• Shipping documents: use your reservation number when uploading the recipient addresses to the Austrian Post Shipping Tool.
• Posting your items: 4 days before the start of the delivery window at distribution centres, large-volume branches or residential postal branches.
• In the case of changes to the scheduled campaign (volume, weight, format), you need to send us another reservation inquiry no later than 7 days before posting.

Fees for Info.Mail Advertising

Fees depend on several criteria. These include weight, amount of items, and distribution area. For detailed information, please see the Austrian Post download section.

Rates

For detailed information about our product Info.Mail Advertising, please see "GTC - Info.Mail", "Product and rate overview - Info.Mail Advertising" and "Special conditions - machine processability".

Contact us
If you have any questions about our products of if you would like to receive a non-binding quote, don't hesitate to get in touch with us!

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